Carolyn
Lyden

SEO/AEO, Web Strategy, and Content Leadership

Carolyn Lyden builds search programs that move businesses forward. She has spent more than fifteen years leading SEO, content strategy, and web experience work for B2B SaaS companies, global enterprises, and fast-growing brands.

She studies how search is changing and what still stays the same. She looks at how AI engines surface information and how content structure, technical basics, and brand authority shape visibility in both search and AI answers. Then she turns that insight into clear web roadmaps that boost discovery, conversions, and long-term growth.

Carolyn helps companies shift from product-first to audience-first. She maps intent, restructures sites, and builds content systems that answer real questions. At Oracle, she led complex SEO and content initiatives that supported major product lines. Before that, she founded Search Hermit, where she helped women-owned and SMB brands grow by improving their visibility and building repeatable content frameworks.

She is a recognized voice in the industry. Carolyn has spoken on stages like SMX Advanced, SearchLove, LocalU, WTSFest, and Found Conference. She teaches audiences how to connect content to revenue, how to build search programs that scale, and how to adapt to the rapid shift toward AI-powered search.

Carolyn also speaks nationally on salary negotiation and pay equity. She uses data, storytelling, and practical scripts to help people advocate for themselves and grow their careers.

She holds an MBA in marketing and brings a blend of strategic planning, UX thinking, and hands-on execution to every project. Her work centers on building digital experiences that are clear, useful, and easy to find.

If you want to strengthen your organic presence, rebuild your site strategy, or prepare your content for the new AI search landscape, Carolyn can help you get there.