Speaking Experience
Carolyn Lyden is a speaker, strategist, and marketer who helps B2B and SaaS companies grow through audience-first SEO, content clarity, and data-driven decision-making. She focuses on practical steps teams can use to create predictable inbound pipeline, improve content quality, and understand how buyers actually search today.
Carolyn speaks about SEO for complex products, audience-first content strategy, AI search and SGE, content systems that scale, analytics for marketers, salary negotiation, and career development. Her style is straightforward, tactical, and rooted in real experience working with growing teams that need results fast.
Her speaking experience spans major industry conferences, workshops, meetups, webinars, and podcasts. Carolyn has delivered keynotes at SMX Advanced and SMX Convert. She has spoken at SearchLove, LocalU, WTSFest Virtual, Optimisey, Found Conference, and the Search and Content Summit. Her talks cover topics such as user experience in search marketing, building scalable SEO programs, and earning trust through clearer content.
Carolyn also leads hands-on workshops. She has run SEO training for IFundWomen to help founders create content that ranks. She has delivered sessions for Women in Tech SEO on salary negotiation and career growth. She regularly participates in industry roundtables, including Semrush and AEO discussions on expertise, authority, trust, and AI-driven search. She has joined DemandSphere’s Found Friday series to share insights on the connection between search and social.
Carolyn’s work and perspectives appear across podcasts and interviews. She has been a guest on the SERP’s Up SEO Podcast to talk about negotiating your worth. She has appeared on EDGE of the Web Radio to discuss privacy, zero-click search, and the changing role of content. She has been featured on the Page 2 Podcast, Growth Marketing Today, Tag Soup, Thought Feeder, EntreArchitect, and Agency Ahead, sharing insights on SEO leadership, audience-driven content, mentorship, and building systems that support consistent growth.
She speaks on topics that help teams solve real problems. Carolyn shares a framework for building an organic growth engine inside messy SaaS environments. She explains how AI search changes buying behavior and how teams should adapt. She teaches content storytelling that connects product value to buyer questions. She helps marketers advocate for themselves and negotiate better pay. And she outlines a clear path for building a strong career in SEO and performance marketing.
Event organizers who want a speaker who cuts through complexity, simplifies how growth actually works, and gives audiences ideas they can use immediately will find Carolyn a strong fit for conferences, webinars, and podcasts. She is available for customized sessions upon request.
Carolyn Lyden: SEO and Content Strategy 