Writing
Notes on search,
content, and craft.
Essays and practical thinking on SEO, AEO, content systems, and building marketing that lasts.
Elsewhere
Selected work around the web.
Highlights from my time as Director of Search Content at Search Engine Land — plus ongoing thinking on LinkedIn.
9 ways to level up your search marketing careerSearch Engine Land ↗
What does Google’s infinite scroll on mobile mean for advertisers?Search Engine Land ↗
Fancy like… why brands should pay attention to TikTokSearch Engine Land ↗
E-commerce SEO guide: New documentation from GoogleSearch Engine Land ↗